As an award-winning brand communications leader, I have over 7 years of experience defining and developing modern-day marketing strategies that elevate consumer brands, increase engagement, and drive bottom line growth. Coupled with my Masters-level education in marketing from the University of Edinburgh Business School, I think creatively while executing strategically, successfully creating content strategies and marketing campaigns that excite, provoke, and inspire target audiences.
Storytelling is my passion. I am fascinated by content that transcends people, culture, and technology to create meaningful engagement. I have a proven history of ensuring brands produce culturally relevant content, specializing in integrating data-driven audience insights into actionable campaigns.
This website is a portfolio of some of the projects and writing samples I am the most proud of. Each page is divided by theme:
Print and digital recruitment communications focusing on brand messaging
Narrative storytelling and content creation
Social media campaigns and content
Dissertation summary focusing on experiential marketing and transmedia storytelling through two key case studies
Resume
About me
I have also highlighted my interest in photography; all of the images found at the top of each page are samples of my work.
With seven industry awards under my belt, I am a strong communicator, influencer, and collaborator with demonstrated ability in garnering support from stakeholders to introduce innovative marketing and communications strategies that surpass growth goals.
For freelance rates, feel free to contact me at [email protected]. Otherwise, thank you for taking the time to check out my website and view my work!